The advertising campaign for an acclaimed TG4 historical documentary series on the 1916 Rising won the inaugural Newspaper Ad of the Year prize, announced last night. The campaign for 1916 Seachtar na Cásca took the Grand Prix, the main award at the prestigious National Newspapers of Ireland (NNI) prizegiving last night. The campaign also was a joint winner in the Best Art Direction category.
The winning advertising campaign was created for TG4 by its creative and marketing partner, Publicis/QMP led by Des Creedon, (Copywriter), John Kilkenny (Art Design) and Mark Delany (Media Planning). The television series was a docu-drama profiling each of the seven signatories of the 1916 Easter Rising. Each of the newspaper advertisements shows a photograph of the actor in character, wearing the leader’s pre-Rising civilian clothing with another identical image adding the pre-execution black blind over his eyes.
The winning campaign was selected by guest international judge, Julian Borra from Team Saatchi in the United Kingdom who said: “This campaign stopped me in my tracks.”
The NNI Newspaper Ad of the Year Awards were established by the industry to showcase and reward the best and most creative ads that appear in the pages of our national newspapers. Monthly winners and shortlisted entries go forward for NNI Press Ad of the Year awards.
Ardstiúrthóir TG4, Pól Ó Gallchóir congratulated all those in TG4 and QMP Publicis associated with the winning campaign. “Our marketing and creative output complements our television content,” he said “and this award-winning television series was particularly well served by an innovative and passionate newspaper campaign that was itself a good example of súil eile.”
Pádraic Ó Ráighne, TG4, 091-505050
Linda Ní Ghríofa, TG4, 091-505228