The keenly contested Christmas 2011 television viewing market proved a successful one for TG4. Results from the official source for tv audience data, Nielsen TV Audience Measurement Ireland, show that the channel was alone among the main channels in Ireland to perform significantly better at Christmas than it does normally, indicating that the TG4 menu of the best of Irish found favour with a large number of viewers at Christmas.
Over 2.7 million viewers tuned into TG4 during the holiday season, approximately 70% of anyone that watched any TV over Christmas.
The channel won a highly creditable 3.2% share between Christmas Eve and New Year’s Day and was placed 5th overall in national viewing for that time, three places above its usual weekly position. Christmas Eve and St Stephen’s Day both saw a significant increase in TG4 viewing this year compared with 2010.
Individual programmes on TG4 that attracted significant audience included Rugbaí Beo (Munster v Connacht) and Ray McAnally, M’Athair on St Stephen’s Day and Geantraí – The Chieftains 50 Bliain and the documentary profile Michael D – Rás go dtí an tÁras on Christmas Day.
TG4 Ardstiúrthóir Pól Ó Gallchóir said the 2011 Christmas viewing figures represented a significant achievement for the channel and for its unique content offering. “Everyone in the television industry acknowledges that Christmas is one of the key tests for audience and TG4 has fared very well again in 2011” he said. “With a growing audience at home and abroad accessing our content on the TG4 Player also, we are very pleased that our unique offering continues to find favour with viewers at this special time of the year,” he added.
Pádhraic Ó Ciardha, TG4, (01) 4763030
Linda Ní Ghríofa, TG4, (091) 505050